DNK Cultural what? Explaining cultural heritage to a young audience? Quite a challenge. Ergo: just the right task for GRACO Berlin. In 2018, the European Year of Cultural Heritage, we developed and implemented a major social-media campaign, supplemented by below-the-line measures. It took ‘cultural heritage’ off the pedestal and presented it in a new, playful …
Category archives: Agency
Consenso | Change of style
Consenso Change of style The consulting firm consenso supports its clients in introducing, adapting and making the most of SAP’s multiple and varied corporate software solutions. GRACO Berlin updated the company’s corporate design, focusing on consenso’s important role as an enabler of technical innovation for more efficient processes. Client Consenso Services Branding, Corporate Design, Website …
Wrigley | Stop.Motion.
Wrigley Stop.Motion. In need of some refreshment? Sure, no problem. For a product of the global brand Wrigley, GRACO Berlin implemented a stop-motion ad in XXL. Using a combination of spray and classic exterior paint, our façade-painting specialists brought a large wall to life with gigantic sprawling mint leaves. A spectacular result, achieved in record …
Berliner Sparkasse | Fresh ideas for Berlin’s household bank
Berliner Sparkasse Fresh ideas for Berlin’s household bank In Berlin, every child knows the Berliner Sparkasse, the capital’s major retail bank. As a trusted partner for more than ten years, GRACO Berlin translates the Berliner Sparkasse’s strong regional identity and focus as well as its wide range of innovative products and services into imaginative and …
Continue reading “Berliner Sparkasse | Fresh ideas for Berlin’s household bank”
Sparkassen | National brand with regional focus
Sparkassen National brand with regional focus Sparkasse (which literally translates as “savings bank”) is one of Germany’s best-known and most-trusted national brands. It stands for a conglomeration of regional, mostly publicly owned retail banks. Every Sparkasse has its own history and identifies very strongly with its city or region. Developing and implementing a wide range …
Continue reading “Sparkassen | National brand with regional focus”
Berlin Recycling | Towards a no-waste cycle
Berlin Recycling Towards a no-waste cycle! Berlin Recycling is one of Berlin’s biggest waste collection companies. As Berlin Recycling’s communications agency since 2013, GRACO Berlin develops and implements a wide range of measures to increase waste awareness and to underscore the client’s important role in the waste cycle. These include a new corporate design and …
Continue reading “Berlin Recycling | Towards a no-waste cycle”
Audi | “Vorsprung” in After Sales
AUDI “Vorsprung” in After Sales What’s new in Audi After Sales? Since 2013, GRACO Berlin supports the prestigious Ingolstadt car maker in producing a corporate blog that gives Audi Service Managers and other experts the opportunity to share their ideas, success stories and best practices with colleagues around the globe. Client Audi Services Research, Writing, …
Bero | The great big blue
BERO The great big blue The BERO in Oberhausen is one of Germany’s oldest shopping centres – but still has the occasional surprise up its sleeve. Best example: its new communication strategy, developed and implemented by GRACO Berlin. Rather than working with generic models, it puts the customers themselves centre stage. The innovative, tongue-in-cheek approach …
VBB | Better public transport for Berlin
VBB Better public transport for Berlin Not least due to a rapidly increasing population, commuting in and to Berlin is … well … usually not a very pleasant experience. But major improvements are on the way. In order to communicate these plans to the population in an accessible way, we developed and implemented a fast, …