BERO The great big blue The BERO in Oberhausen is one of Germany’s oldest shopping centres – but still has the occasional surprise up its sleeve. Best example: its new communication strategy, developed and implemented by GRACO Berlin. Rather than working with generic models, it puts the customers themselves centre stage. The innovative, tongue-in-cheek approach …
Monthly archives: September 2019
Wittenberge | From eyesore to eye-catcher
WBG Wittenberge From eyesore to eye-catcher In the Brandenburg town of Wittenberge, an East German prefab right on the old market square was increasingly perceived as an eyesore. We turned it into a real eye-catcher. Using trompe-l’œil, we succeeded in creating the impression of a street section consisting of three old buildings and thus visually …
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VBB | Better public transport for Berlin
VBB Better public transport for Berlin Not least due to a rapidly increasing population, commuting in and to Berlin is … well … usually not a very pleasant experience. But major improvements are on the way. In order to communicate these plans to the population in an accessible way, we developed and implemented a fast, …