National brand with regional focus

Sparkasse (which literally translates as “savings bank”) is one of Germany’s best-known and most-trusted national brands. It stands for a conglomeration of regional, mostly publicly owned retail banks. Every Sparkasse has its own history and identifies very strongly with its city or region. Developing and implementing a wide range of classic, online and below-the-line campaigns and measures, GRACO Berlin has supported Sparkassen nationwide for many years in making the most of this unique combination of a great national brand and a strong regional identity and focus.