Cultural what?

Explaining cultural heritage to a young audience? Quite a challenge. Ergo: just the right task for GRACO Berlin. In 2018, the European Year of Cultural Heritage, we developed and implemented a major social-media campaign, supplemented by below-the-line measures. It took ‘cultural heritage’ off the pedestal and presented it in a new, playful way, with a clear focus on fun, entertainment and interactivity.



Social Media Campaign, Guerrilla Marketing, Print

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Gematik | Getting better and better

gematik Getting better and better The German health system goes digital. This gigantic task, one of the most ambitious IT projects in Europe, is managed