Cultural what?

Explaining cultural heritage to a young audience? Quite a challenge. Ergo: just the right task for GRACO Berlin. In 2018, the European Year of Cultural Heritage, we developed and implemented a major social-media campaign, supplemented by below-the-line measures. It took ‘cultural heritage’ off the pedestal and presented it in a new, playful way, with a clear focus on fun, entertainment and interactivity.



Social Media Campaign, Guerrilla Marketing, Print

more projects

Wrigley | Stop.Motion.

Wrigley Stop.Motion. In need of some refreshment? Sure, no problem. For a product of the global brand Wrigley, GRACO Berlin implemented a stop-motion ad in

VDM | Our daily bread …

VDM Our daily bread … It might come as a surprise to some, but being a miller is still a proper job. A very interesting