![GRACO-Sharing-Heritage-Motiv-4 GRACO-Sharing-Heritage-Motiv-4](https://www.graco-berlin.de/wp-content/uploads/elementor/thumbs/GRACO-Sharing-Heritage-Motiv-4-ofjdvocnkpqqtjn6alsi81abud311xpl72miscbork.jpg)
DNK
Cultural what?
Explaining cultural heritage to a young audience? Quite a challenge. Ergo: just the right task for GRACO Berlin. In 2018, the European Year of Cultural Heritage, we developed and implemented a major social-media campaign, supplemented by below-the-line measures. It took ‘cultural heritage’ off the pedestal and presented it in a new, playful way, with a clear focus on fun, entertainment and interactivity.
Client
Services
Social Media Campaign, Guerrilla Marketing, Print
![](https://www.graco-berlin.de/wp-content/uploads/2019/06/GRACO-Sharing-Heritage-Plakate-Poster-Branding.jpg)
![](https://www.graco-berlin.de/wp-content/uploads/2019/06/GRACO-Sharing-Heritage-Spruch-Erb-Dich-Doch-Selbst.jpg)
![](https://www.graco-berlin.de/wp-content/uploads/2019/06/GRACO-Sharing-Heritage-Aufkleberbogen-Claims.jpg)
![](https://www.graco-berlin.de/wp-content/uploads/2019/06/GRACO-Sharing-Heritage-Social-Media-Responsive-2.jpg)
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