
BERO
The great big blue
The BERO in Oberhausen is one of Germany’s oldest shopping centres – but still has the occasional surprise up its sleeve. Best example: its new communication strategy, developed and implemented by GRACO Berlin. Rather than working with generic models, it puts the customers themselves centre stage. The innovative, tongue-in-cheek approach takes the BERO’s local and regional focus into account and highlights its unique character and atmosphere.





Previous slide
Next slide
more projects

Audi | “Vorsprung” in After Sales
AUDI “Vorsprung” in After Sales What’s new in Audi After Sales? Since 2013, GRACO Berlin supports the prestigious Ingolstadt car maker in producing a corporate

Berlin Recycling | Towards a no-waste cycle
Berlin Recycling Towards a no-waste cycle! Berlin Recycling is one of Berlin’s biggest waste collection companies. As Berlin Recycling’s communications agency since 2013, GRACO Berlin

Nike | Just done it. Again. And again. And again
NIKE Just done it. Again. And again. And again Some time in the noughties: one of the world’s biggest sports brands meets a communications partner