BERO
The great big blue
The BERO in Oberhausen is one of Germany’s oldest shopping centres – but still has the occasional surprise up its sleeve. Best example: its new communication strategy, developed and implemented by GRACO Berlin. Rather than working with generic models, it puts the customers themselves centre stage. The innovative, tongue-in-cheek approach takes the BERO’s local and regional focus into account and highlights its unique character and atmosphere.
more projects
Gematik | Getting better and better
gematik Getting better and better The German health system goes digital. This gigantic task, one of the most ambitious IT projects in Europe, is managed
Rundfunk-Sinfonieorchester Berlin | Let’s Play
Rundfunk-Sinfonieorchester Berlin Let’s Play The Rundfunk-Sinfonieorchester Berlin (RSB), one of Berlin’s major classical orchestras, radiates joie de vivre and virtuosity in every single one of its performances.
Museum Barberini | The world’s biggest invitation
Museum Barberini The world’s biggest invitation When Potsdam’s new Museum Barberini opened its doors in 2017, it announced the event with two large-scale murals in