BERO
The great big blue
The BERO in Oberhausen is one of Germany’s oldest shopping centres – but still has the occasional surprise up its sleeve. Best example: its new communication strategy, developed and implemented by GRACO Berlin. Rather than working with generic models, it puts the customers themselves centre stage. The innovative, tongue-in-cheek approach takes the BERO’s local and regional focus into account and highlights its unique character and atmosphere.
more projects
Gematik | Getting better and better
gematik Getting better and better The German health system goes digital. This gigantic task, one of the most ambitious IT projects in Europe, is managed
Berlin Recycling | Towards a no-waste cycle
Berlin Recycling Towards a no-waste cycle! Berlin Recycling is one of Berlin’s biggest waste collection companies. As Berlin Recycling’s communications agency since 2013, GRACO Berlin
Sparkassen | National brand with regional focus
Sparkassen National brand with regional focus Sparkasse (which literally translates as “savings bank”) is one of Germany’s best-known and most-trusted national brands. It stands for