BERO
The great big blue
The BERO in Oberhausen is one of Germany’s oldest shopping centres – but still has the occasional surprise up its sleeve. Best example: its new communication strategy, developed and implemented by GRACO Berlin. Rather than working with generic models, it puts the customers themselves centre stage. The innovative, tongue-in-cheek approach takes the BERO’s local and regional focus into account and highlights its unique character and atmosphere.
more projects

VBB | Better public transport for Berlin
VBB Better public transport for Berlin Not least due to a rapidly increasing population, commuting in and to Berlin is … well … usually not

VDM | Our daily bread …
VDM Our daily bread … It might come as a surprise to some, but being a miller is still a proper job. A very interesting

DNK | Cultural what?
DNK Cultural what? Explaining cultural heritage to a young audience? Quite a challenge. Ergo: just the right task for GRACO Berlin. In 2018, the European