Updating the image of a political legend
The Ludwig Erhard Zentrum (LEZ) is an exhibition and research centre dedicated to Ludwig Erhard. As West Germany’s first Federal Minister for Economic Affairs and second Chancellor, he shaped the country’s economic policy after the war and, to this day, is closely associated with the myth of the ‘Wirtschaftswunder’ (‘economic miracle’). For the LEZ’s opening campaign, GRACO Berlin devised and designed promotional posters and web ads that addressed younger audiences in particular.
Tagline/Design for Print & Web Ads
Gematik | Getting better and better
gematik Getting better and better The German health system goes digital. This gigantic task, one of the most ambitious IT projects in Europe, is managed
Nike | Just done it. Again. And again. And again
NIKE Just done it. Again. And again. And again Some time in the noughties: one of the world’s biggest sports brands meets a communications partner
Wrigley | Stop.Motion.
Wrigley Stop.Motion. In need of some refreshment? Sure, no problem. For a product of the global brand Wrigley, GRACO Berlin implemented a stop-motion ad in