GRACO_Ludwig-Erhard-Zentrum-Plakat-1

Stiftung Ludwig-Erhard-Haus

Updating the image of a political legend

The Ludwig Erhard Zentrum (LEZ) is an exhibition and research centre dedicated to Ludwig Erhard. As West Germany’s first Federal Minister for Economic Affairs and second Chancellor, he shaped the country’s economic policy after the war and, to this day, is closely associated with the myth of the ‘Wirtschaftswunder’ (‘economic miracle’). For the LEZ’s opening campaign, GRACO Berlin devised and designed promotional posters and web ads that addressed younger audiences in particular.

Client

Services

Tagline/Design for Print & Web Ads

Partner

Artefakt Kulturkonzepte

more projects

DNK | Cultural what?

DNK Cultural what? Explaining cultural heritage to a young audience? Quite a challenge. Ergo: just the right task for GRACO Berlin. In 2018, the European

Berlin Recycling | Towards a no-waste cycle

Berlin Recycling Towards a no-waste cycle! Berlin Recycling is one of Berlin’s biggest waste collection companies. As Berlin Recycling’s communications agency since 2013, GRACO Berlin

Rundfunk-Sinfonieorchester Berlin | Let’s Play

Rundfunk-Sinfonieorchester Berlin Let’s Play The Rundfunk-Sinfonieorchester Berlin (RSB), one of Berlin’s major classical orchestras, radiates joie de vivre and virtuosity in every single one of its performances.