![GRACO_Ludwig-Erhard-Zentrum-Plakat-1 GRACO_Ludwig-Erhard-Zentrum-Plakat-1](https://www.graco-berlin.de/wp-content/uploads/elementor/thumbs/GRACO_Ludwig-Erhard-Zentrum-Plakat-1-ofjd3chrlgymwmskpuyakon7baps2c8tmusp34buao.jpg)
Stiftung Ludwig-Erhard-Haus
Updating the image of a political legend
The Ludwig Erhard Zentrum (LEZ) is an exhibition and research centre dedicated to Ludwig Erhard. As West Germany’s first Federal Minister for Economic Affairs and second Chancellor, he shaped the country’s economic policy after the war and, to this day, is closely associated with the myth of the ‘Wirtschaftswunder’ (‘economic miracle’). For the LEZ’s opening campaign, GRACO Berlin devised and designed promotional posters and web ads that addressed younger audiences in particular.
Client
Services
Tagline/Design for Print & Web Ads
Partner
Artefakt Kulturkonzepte
![](https://www.graco-berlin.de/wp-content/uploads/2019/06/GRACO_Ludwig-Erhard-Zentrum-Anzeige.jpg)
![](https://www.graco-berlin.de/wp-content/uploads/2019/06/GRACO_Ludwig-Erhard-Zentrum-Shopping-Bag-2.jpg)
![](https://www.graco-berlin.de/wp-content/uploads/2019/06/GRACO_Ludwig-Erhard-Zentrum-Plakat-2.jpg)
more projects
![](https://www.graco-berlin.de/wp-content/uploads/2019/06/GRACO-Panorama-Berlin-Messe3-Hauptmotiv-Branding-1-768x480.jpg)
Panorama Berlin | Mirror, Mirror on the Wall, …
PANORAMA BERLIN Mirror, Mirror on the Wall, … As the leading trade fair of the Berlin Fashion Week, PANORAMA BERLIN stands for the brand world
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VBB | Better public transport for Berlin
VBB Better public transport for Berlin Not least due to a rapidly increasing population, commuting in and to Berlin is … well … usually not
![](https://www.graco-berlin.de/wp-content/uploads/2019/07/GRACO-Berliner-Sparkasse-Full-Service-2-768x480.jpg)
Berliner Sparkasse | Fresh ideas for Berlin’s household bank
Berliner Sparkasse Fresh ideas for Berlin’s household bank In Berlin, every child knows the Berliner Sparkasse, the capital’s major retail bank. As a trusted partner