GRACO_Ludwig-Erhard-Zentrum-Plakat-1

Stiftung Ludwig-Erhard-Haus

Updating the image of a political legend

The Ludwig Erhard Zentrum (LEZ) is an exhibition and research centre dedicated to Ludwig Erhard. As West Germany’s first Federal Minister for Economic Affairs and second Chancellor, he shaped the country’s economic policy after the war and, to this day, is closely associated with the myth of the ‘Wirtschaftswunder’ (‘economic miracle’). For the LEZ’s opening campaign, GRACO Berlin devised and designed promotional posters and web ads that addressed younger audiences in particular.

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