Getting better and better

The German health system goes digital. This gigantic task, one of the most ambitious IT projects in Europe, is managed by gematik, a semi-public company – that hardly anybody has heard of. So, an image brochure, developed and implemented by GRACO Berlin, explains what gematik does in an accessible way, with entertaining health and medical facts thrown in. Visually, it is a refreshing departure from many rather dull health-sector publications. And it got even better: not long after, we developed a nationwide campaign on the German health insurance card – without any risks or side effects.



Brochure, Campaign including Infotainment Video, Posters & Microsite


Image Brochure



more projects

VDM | Our daily bread …

VDM Our daily bread … It might come as a surprise to some, but being a miller is still a proper job. A very interesting

Photon AG | Between the sheets

Photon AG Between the sheets Photon AG from Berlin is an innovative and versatile sheet-metal processor and manufacturer of products for railway infrastructure. In a