Getting better and better

The German health system goes digital. This gigantic task, one of the most ambitious IT projects in Europe, is managed by gematik, a semi-public company – that hardly anybody has heard of. So, an image brochure, developed and implemented by GRACO Berlin, explains what gematik does in an accessible way, with entertaining health and medical facts thrown in. Visually, it is a refreshing departure from many rather dull health-sector publications. And it got even better: not long after, we developed a nationwide campaign on the German health insurance card – without any risks or side effects.



Brochure, Campaign including Infotainment Video, Posters & Microsite


Image Brochure



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