![GRACO-gematik-Imagebroschuere_Header GRACO-gematik-Imagebroschuere_Header](https://www.graco-berlin.de/wp-content/uploads/elementor/thumbs/GRACO-gematik-Imagebroschuere_Header-ofjdblirl498tet4jfceglov121rmp003oy4qk3fog.jpg)
gematik
Getting better and better
The German health system goes digital. This gigantic task, one of the most ambitious IT projects in Europe, is managed by gematik, a semi-public company – that hardly anybody has heard of. So, an image brochure, developed and implemented by GRACO Berlin, explains what gematik does in an accessible way, with entertaining health and medical facts thrown in. Visually, it is a refreshing departure from many rather dull health-sector publications. And it got even better: not long after, we developed a nationwide campaign on the German health insurance card – without any risks or side effects.
01
Image Brochure
![](https://www.graco-berlin.de/wp-content/uploads/2019/06/GRACO-gematik-Imagebroschuere_Foto7.jpg)
![](https://www.graco-berlin.de/wp-content/uploads/2019/06/GRACO-gematik-Imagebroschuere-offen1.jpg)
![](https://www.graco-berlin.de/wp-content/uploads/2019/06/GRACO-gematik-Imagebroschuere-offen5.jpg)
![](https://www.graco-berlin.de/wp-content/uploads/2019/06/GRACO-gematik-Imagebroschuere_Foto8.jpg)
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02
Campaign
![](https://www.graco-berlin.de/wp-content/uploads/2019/06/gematik-GRACO-Awareness-Kampagne-Plakate.jpg)
![](https://www.graco-berlin.de/wp-content/uploads/2019/06/gematik-GRACO-Awareness-Kampagne-Claim.jpg)
![](https://www.graco-berlin.de/wp-content/uploads/2019/06/gematik-GRACO-Awareness-Kampagne-CitylightPlakat-2.jpg)
![](https://www.graco-berlin.de/wp-content/uploads/2019/06/gematik-GRACO-Awareness-Kampagne-Website-2.jpg)
![](https://www.graco-berlin.de/wp-content/uploads/2019/06/gematik-GRACO-Awareness-Kampagne-Animation-4.jpg)
more projects
![](https://www.graco-berlin.de/wp-content/uploads/2020/10/RSB_Header-768x576.jpg)
Rundfunk-Sinfonieorchester Berlin | Let’s Play
Rundfunk-Sinfonieorchester Berlin Let’s Play The Rundfunk-Sinfonieorchester Berlin (RSB), one of Berlin’s major classical orchestras, radiates joie de vivre and virtuosity in every single one of its performances.
![](https://www.graco-berlin.de/wp-content/uploads/2019/07/GRACO-vbb-i2030-Website-Projekt-2-768x480.jpg)
VBB | Better public transport for Berlin
VBB Better public transport for Berlin Not least due to a rapidly increasing population, commuting in and to Berlin is … well … usually not
![](https://www.graco-berlin.de/wp-content/uploads/2019/06/GRACO-Sparkassen-Kampagne-Baufruehling3-1-768x480.jpg)
Sparkassen | National brand with regional focus
Sparkassen National brand with regional focus Sparkasse (which literally translates as “savings bank”) is one of Germany’s best-known and most-trusted national brands. It stands for